To brand or not to brand….that is the question.
I’ve been having some pretty Groundhog Day-level conversations around branding. It typically goes something like this:…
Read the article →THE ARTICLES · ARCHIVE
Things worth saying out loud.
Growth, leadership, positioning, and the recurring patterns companies would rather call unique. Said out loud, without the varnish.
THE PODCAST · SIDE A
Marketing,Honestly.
Two marketers step off the hamster wheel to examine what's happening beneath the surface noise. No quick fixes or algorithmic hacks.
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READING ROOM · SIDE B
Field notes, to consider.
Long-form takes on marketing, growth, leadership, and the patterns companies keep calling unique. No listicles, no algorithmic hacks.
The set-up.
There feels like no win here. It takes a brave kind of leadership team to be creative and try new things. I’ve always had the most success with a supportive CEO and executive peers…
Read the article →Your marketing has a Sisyphus problem.
I spend a lot of my time these days talking to business leaders who are trying to make it work. Many are afraid of investing in the wrong activity and wasting budget and time. Most…
Read the article →Congratulations. We played ourselves.
A mentor of mine, John, sent me an article titled “Fortune 500 Companies Are Eliminating Chief Marketing Officer Roles as the Position Loses C-suite Clout” (Wow, dude, shots fired!…
Read the article →Lessons from a used car salesman.
My paternal grandfather, “Pap Pap,” a.k.a. Dave Gettemy, Sr., was a used car salesman for most of his life. He owned his own lot, Motor Sales and Service in Bridgewater, PA. The lo…
Read the article →The start-up doom spiral.
I’ve been working in start-ups for a long time. That's not a brag; that’s more a “oh shit I've worked in start-ups a long time” statement of fact. You need to have some fairly seve…
Read the article →Growth mindset — brains of bubblegum.
As I hinted in my last post, I have an 8-year-old daughter. Adda is bright, funny, and empathetic — all the things you want in a daughter. Hell, these are the things I like to thin…
Read the article →Laugh now but one day we’ll be in charge.
This last summer my husband Ryan and I took my dream trip to Paris. I will pause here for dramatic effect so you can be adequately impressed by how worldly and cultured we are.…
Read the article →On renegades, resiliency and kicking ass the right way.
\*Authors note this blog was written before the Steelers' terrible loss to the Bills. The heart might be broken, but the sentiment remains……
Read the article →The beginning of the end.
Last September, I started my own business: The Gettemy Group. Its goal is to give entrepreneurs and start-ups the marketing support they most desperately need.…
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