THE RECEIPTS

The work speaks in outcomes.

No victory-lap theater. Just the points where the story got clearer, the team got aligned, and the number moved.

Annotated Telegram campaign artifact

SELECTED WORK

Find the proof you need.

8 cases

Foley Products

A reputation built in the field, finally visible online.

Brand, website, video, and social for a precast infrastructure company, then the strategy seat through its acquisition by CMC.

Brand & positioningMarketing operationsPR & visibility
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Franklin Discovery™ by entigenlogic®

Taking a patented AI model from the lab to the market.

Brand, message, investor story, and go-to-market for a neurosymbolic model built for the work that can't be wrong.

Brand & positioningGo-to-market
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WEVO

Building the operation behind an enterprise push.

Lead and account scoring, ABM, sales enablement, brand, and PR for a UX testing platform selling to companies like Accenture and Mastercard.

Go-to-marketMarketing operationsPR & visibility
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UncommonX (formerly 5thColumn)

Killed a name, built a brand, launched a company in four months.

A rename and relaunch for a cybersecurity startup, timed to its funding announcement.

Brand & positioningGo-to-marketPR & visibility
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Cadents

Carving out a place for an AI-native product in a crowded market.

Message, pitch, and grassroots go-to-market for a Silicon Valley startup, from pre-revenue to first customer.

Brand & positioningGo-to-market
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Third Wave Innovations

A go-to-market strategy that landed the biggest deal in company history.

Messaging transformation, partner strategy, and the operations to measure it for a managed security and technology company.

Brand & positioningGo-to-marketMarketing operations
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ShipBob

The marketing playbook under a unicorn.

First marketing hire at a Y Combinator startup, building the foundation, running inbound sales, and announcing the Bain Capital round.

Go-to-marketMarketing operationsPR & visibility
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Cleversafe (acquired by IBM)

Creating a category, then the biggest exit in Chicago tech history.

Brand, digital, PR, and analyst programs behind Cleversafe's rise in enterprise object storage, its $1.4 billion acquisition by IBM, and the launch of IBM Cloud Object Storage.

Brand & positioningMarketing operationsPR & visibility
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“With Crystal, we accomplished in eight weeks what normally takes a year.”

Patrick Hayes · Chief Product Officer, Third Wave Innovations and Chief Strategy Officer, UncommonX

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