A reputation built in the field, finally visible online.

Foley Products makes the concrete your city runs on and never thinks about. Storm drainage, sanitary sewer, box culverts, utility vaults, the StormPrism underground detention system. Headquartered in Georgia with plants across the country, and a reputation earned the way precast companies earn one: plant by plant, project by project.

Online, none of that showed. The website was bare bones. No social presence. No product photography. No employee stories. Nothing that told you who these people were. A company that had expanded west was still known mostly at home, because the only place its story existed was in the heads of the people who'd lived it. That's the gap I look for. The business was better than the brand, by a lot.

So we started with the story. Brand workshops with leadership, approved by the CEO, landed on the thing Foley had always staked itself on: Your reputation is everything. We kept the logo (it was fine, and they'd earned it) and built a new look and feel around it. New site structure. Every page rewritten. A full-day shoot with product, drone footage, and employee interviews that became a sizzle reel and a set of videos where you can hear what these people are proud of. Illustration where photography couldn't get the job done. When it launched, the brand finally looked like the company.

Then I stayed. As fractional CMO, I set the marketing strategy, sat with leadership on priorities, and made brand work foundational to content and digital strategy: what Foley should be saying, to whom, and where. Social went from nothing to a defined presence with a voice and a cadence. StormPrism created case studies and data center content showing what the system does for stormwater on those sites. We rebuilt collateral to match, and a PDH webinar co-promoted with the National Municipal Stormwater Alliance gave the sales team something to invite engineers to. My team executes; I own the strategy and the standard. Leads and social engagement climbed. A few months in, CMC acquired Foley, and we carried the brand through the transition, rebranding collateral under the CMC endorsement, refreshing the careers page, reworking the message for a company that was now part of something bigger. I still advise the sales team on messaging and new offerings for both the precast and StormPrism groups.